Master Sushi Chef Hiroyuki Terada shows you how to make one of our most popular rolls, the JB Tempura roll that's just a roll with fresh salmon and cream cheese, rolled up and then battered and deep fried and served with eel sauce. JB stand for Japanese Bagel, thus the fresh salmon and cream cheese is also known as a Bagel roll, or even a Philadelphia Roll and resembles a bagel with salmon and cream cheese that you would find at your local deli. Whether your deep fry this roll or not, this is a very great tasting roll that deserves you at home to try to make. If you can't find fresh sushi grade salmon, you can use smoked salmon instead.